Introduction

Mike Cernovich is a civil rights lawyer, though I do not think he practices any longer. He’s considered a controversial figure. I don’t really care about that. A person could be utterly terrible, but it does not change the merit of their arguments or the truth value of their claims. I first came across Mike Cernovich a couple of years ago when I had found a study on ebsco about cabbage juice and heart burn symptoms. When trying to find more information about the constituents of cabbage and what it contains that might increase mucilage production in the stomach lining, I came across a blog called fit-juicer which cited the same article. While the site was clearly designed to sell his books on juicing, it had excellent recipes for juice (my wife brought a juicer into our marriage…I never would have considered one, but I’m glad we have it). Not only were his recipes tasty, but he typically cited scientific literature related to the consumption of juice or plant constituents in relation to the benefits he claimed for his juices. It was interesting. I literally went through his website using in-article links and never read the comments. I had no idea that the guy was a lawyer, a figure or controversy, or even his name.

Anyhow, well over a year later, I was working on a writing project (still am) and was looking for a more practical application of Carol Dweck’s mindset ideas that I had found in her book on motivation in education. In the process, I came across Mike Cernovich’s book Gorilla Mindset. It had a title that seemed cheesy, although most people want the things it claims to provide. I found, a preview on Scribd (or was it a pirated version?). After I looked through the exercises at the end of each chapter and saw how similar they were in design to the ones I was writing for something else, I went ahead and bought a kindle edition of the book. I was pleasantly surprised by the quality of the book. It didn’t merely provide a model for what I was trying to do myself, but it provided legitimately helpful insight into improving one’s life and happiness.

The Good

• Cernovich writes in a terse, no-nonsense style that is easy to absorb and does not leave the reader with so much theory that they cannot act on the principles he explains. Example, when talking about the way you make plans in life, he writes, “Maybe this, maybe that, maybe I’ll be a contender. Mr. Maybe is the ultimate seducer. Mr. Maybe whispers honey in your ear.”
• Cernovich’s advice on health is actionable and the mindset shift he offers on health makes sense. Particularly his comment that a sick body leads to a sick mind. While it is true that some bodily ailments cannot be changed through exercise/nutrition (I have a genetic bone disorder), it is true that nutrition and exercise can shift you into a more positive frame of mind about such things. Not only that, but when I lift weights regularly, I have significantly less chronic pain than I have after just two or three weeks out of the gym.
• Each chapter has helpful and actionable exercises that one could actually do to improve himself or herself.

The Bad

• The kindle version had several typos, he could have used an editor (or a better one).
• I wish he had cited more sources…but getting his readers lost in secondary literature probably wouldn’t have helped them the way he intended to, so while this is a bad in relationship to my preferences as a reader, it is probably a good with regard to his goals as a writer.

Conclusion

I have nothing to say about Mike’s more controversial endeavors. But he’s a helpful writer and 9.99 for the kindle edition of his book Gorilla Mindset is a good price for people who struggle with being stuck in life, feeling ineffectual, or who have persistent and powerful bouts of self-doubt the prevent them from achieving a measure of emotional or moral happiness in life. I recommend his book.

Disclosure: I wrote this review after buying the book because I enjoyed it.

Mindset: The New Psychology of Success by Carol Dweck

This is a review and appreciation of Carol Dweck’s book on mindset. The topic of mindset is important to me because I’m a teacher and I often struggle with my own sense of melancholy and of having a static self.
The negatives:
The worst part about the book is that Dweck never properly defines what mindset is. There is never a sentence or paragraph in which she says, “the technical definition of mindset is…” She associates mindset with beliefs (1) and a way of seeing the world (244). From reading the book I did manage to come up with my own technical definition of mindset: the beliefs, attitudes, and processes a group or individual uses to respond to the world around them.
The other part of the book I didn’t like is that it gives too many examples. I’d give a long list of evidence to prove this, but I’d be doing the same to you in my review. In all seriousness, I prefer things to go this way: explanation, evidence (enough to be convincing), followed by how-to. In some cases, the evidence given by way of examples makes the book too clunky. But I’m not the one who wrote an excellent book on mindset, she did!
A final negative is that Dweck leaves out a lot of information about the importance of IQ. While I suppose that most of the people reading the book would have an above average IQ, any book on the relationship of mind and achievement ought to mention the importance of IQ. I do see why she left it out: 1) she wants people to succeed, so supplying them with self-limiting beliefs is the opposite of her goal 2) it’s bad marketing to psyche people out of the lessons you intend to teach them.
The positives:
The key distinction Dweck makes is between a growth and a fixed mindset. The growth mindset is a set of beliefs, attitudes, etc, that tend toward personal growth and the growth and improvement of those around you. The fixed mindset is simply the opposite. Because these are beliefs, ultimately, about the self they have wide ranging implications. Dweck applies mindset principles to school, romance, friendship, business, coaching, sports, and parenting. If you read the book, the chapters that don’t directly apply to you can be safely skipped. The relationship chapter is particularly good. Recently my pastor told me that he was impressed by the ‘stoic culture’ my wife and I had developed for problem solving, fighting, and disagreement in general. While I hadn’t read Dweck’s book when we were trying to learn to approach life that way, the flawed mindsets she outlines in her book are roughly similar to the patterns we explicitly tried to avoid and the positive mindset she recommends is our own almost verbatim, “To me the whole point of marriage is to encourage your partner’s development and have them encourage yours” (160).
Another major positive for educators is that Dweck sees that education is not merely about information nor about social programming. Instead education is about training people to take ownership of their own learning while providing a nurturing atmosphere for the inevitable difficulties and failures they will experience (201-202). A good teacher provides extremely high standards and criticizes the students’ work with a view to improving it, not the students themselves.
I would suggest that the most powerful chapters in the book are “Parents, Teachers, and Coaches: Where do mindsets come from?” and “Changing Mindsets: a workshop.” These two chapters are really worth the price of the book.

Conclusion:
I highly recommend this book to teachers, parents, managers, and ministers. The positives far outweigh the negatives, especially because most people like having books with several examples included.