Introduction
Mike Cernovich is a civil rights lawyer, though I do not think he practices any longer. He's considered a controversial figure. I don't really care about that. A person could be utterly terrible, but it does not change the merit of their arguments or the truth value of evidenced claims that they make. I first came across Mike Cernovich a couple of years ago when I had found a study on ebsco about
cabbage juice and heart burn symptoms. When trying to find more information about the constituents of cabbage and what in it might increase mucilage production in the stomach lining, I came across a blog called
fit-juicer which cited the same article. While the site was clearly designed to sell his books on juicing, it had excellent recipes for juice (my wife brought a juicer into our marriage...I never would have considered one, but I'm glad we have it). Not only were his recipes tasty, but he typically cited scientific literature related to the consumption of juice or plant constituents in relation to the benefits he claimed for his juices. It was interesting. I literally went through his website using in-article links and never read the comments. I had no idea that the guy was a lawyer, a figure or controversy, or even his name.
Anyhow, well over a year later, I was working on a writing project (still am) and was looking for a more practical application of Carol Dweck’s mindset ideas that I had found in her book on motivation in education. In the process, I came across Mike Cernovich’s book Gorilla Mindset. It had a title that seemed cheesy, although most people want the things it claims to provide. I found, a preview on Scribd (or was it a pirated version?). After I looked through the exercises at the end of each chapter and saw how similar they were in design to the ones I was writing for something else, I went ahead and bought a kindle edition of the book. I was pleasantly surprised by the quality of the book. It didn’t merely provide a model for what I was trying to do myself, but it provided legitimately helpful insight into improving one’s life and happiness.