Mike Cernovich is a civil rights lawyer, though I do not think he practices any longer. He’s considered a controversial figure. I don’t really care about that. A person could be utterly terrible, but it does not change the merit of their arguments or the truth value of their claims. I first came across Mike Cernovich a couple of years ago when I had found a study on ebsco about cabbage juice and heart burn symptoms. When trying to find more information about the constituents of cabbage and what it contains that might increase mucilage production in the stomach lining, I came across a blog called fit-juicer which cited the same article. While the site was clearly designed to sell his books on juicing, it had excellent recipes for juice (my wife brought a juicer into our marriage…I never would have considered one, but I’m glad we have it). Not only were his recipes tasty, but he typically cited scientific literature related to the consumption of juice or plant constituents in relation to the benefits he claimed for his juices. It was interesting. I literally went through his website using in-article links and never read the comments. I had no idea that the guy was a lawyer, a figure or controversy, or even his name.
Anyhow, well over a year later, I was working on a writing project (still am) and was looking for a more practical application of Carol Dweck’s mindset ideas that I had found in her book on motivation in education. In the process, I came across Mike Cernovich’s book Gorilla Mindset. It had a title that seemed cheesy, although most people want the things it claims to provide. I found, a preview on Scribd (or was it a pirated version?). After I looked through the exercises at the end of each chapter and saw how similar they were in design to the ones I was writing for something else, I went ahead and bought a kindle edition of the book. I was pleasantly surprised by the quality of the book. It didn’t merely provide a model for what I was trying to do myself, but it provided legitimately helpful insight into improving one’s life and happiness.
- Cernovich writes in a terse, no-nonsense style that is easy to absorb and does not leave the reader with so much theory that they cannot act on the principles he explains. Example, when talking about the way you make plans in life, he writes, “Maybe this, maybe that, maybe I’ll be a contender. Mr. Maybe is the ultimate seducer. Mr. Maybe whispers honey in your ear.”
- Cernovich’s advice on health is actionable and the mindset shift he offers on health makes sense. Particularly his comment that a sick body leads to a sick mind. While it is true that some bodily ailments cannot be changed through exercise/nutrition (I have a genetic bone disorder), it is true that nutrition and exercise can shift you into a more positive frame of mind about such things. Not only that, but when I lift weights regularly, I have significantly less chronic pain than I have after just two or three weeks out of the gym.
- Each chapter has helpful and actionable exercises that one could actually do to improve himself or herself.
- The kindle version had several typos, he could have used an editor (or a better one).
- I wish he had cited more sources…but getting his readers lost in secondary literature probably wouldn’t have helped them the way he intended to, so while this is a bad in relationship to my preferences as a reader, it is probably a good with regard to his goals as a writer.
I have nothing to say about Mike’s more controversial endeavors. But he’s a helpful writer and 9.99 for the kindle edition of his book Gorilla Mindset is a good price for people who struggle with being stuck in life, feeling ineffectual, or who have persistent and powerful bouts of self-doubt the prevent them from achieving a measure of emotional or moral happiness in life. I recommend his book.
Disclosure: I wrote this review after buying the book because I enjoyed it.